contracts – protecting rights, minimizing risk, and negotiating fair terms in the U.S. and globally.
Your name is valuable. Make sure you control who profits from it.
ChaseLawyers® is an NIL lawyer in Miami and New York for college and high school athletes, professional athletes, entertainers, influencers, and public figures. We negotiate name, image, and likeness (NIL) deals, review contracts before you sign, enforce your right of publicity when someone uses your identity without permission, and help brands and businesses structure NIL partnerships the right way.
NIL is one of the fastest-changing areas of sports and entertainment law. College athletes now operate under a mix of NCAA and conference rules, school policies, state laws, and the revenue-sharing framework that followed the House v. NCAA settlement – while federal legislation continues to be debated. Outside sports, AI-generated voices and digital replicas are creating new ways to misuse a person’s identity. Our Miami and New York attorneys help you keep up with the rules, protect your eligibility, and safeguard the long-term value of your personal brand.
3k+ contracts – protecting rights, minimizing risk, and negotiating fair terms in the U.S. and globally.
contracts — protecting artists, producers, and their rights across the U.S. and globally.
What Do We Offer You?
NIL & Right of Publicity Legal Services
NIL Deal Negotiation – Get Paid What Your Name Is Worth
Every deal sets a price on your identity. We help you negotiate it with confidence.
- Review and negotiate endorsement, sponsorship, appearance, and social media NIL deals
- Clarify deliverables, payment terms, and exclusivity before you sign
- Limit how long and where brands can use your name, image, and voice
- Add exit rights if you transfer, turn pro, or your eligibility changes
Right of Publicity Enforcement – Stop Unauthorized Use
Your identity is not free advertising. We help you act when someone treats it that way.
- Send demands over ads, merchandise, or posts that use your likeness without consent
- Challenge false endorsements and misleading brand associations
- Request removal of fake accounts, deepfakes, and AI-generated imitations
- Pursue claims under state right of publicity and federal false endorsement laws
NIL Compliance & Licensing – Protect Eligibility and Long-Term Value
The rules change often. Your strategy should be built to adapt.
- Check deals against NCAA, conference, school, and state NIL rules in effect when you sign
- Prepare deal documentation for required disclosures and reviews
- Structure licensing for merchandise, trading cards, video games, and group deals
- File trademarks for your name, nickname, or signature phrase where appropriate
How It Works
How We Work – Your NIL Playbook
- Share your goals, current offers, and any existing contracts.
- Identify eligibility, compliance, and contract risks.
- Hear back within 24 hours with clear next steps.
- Map the rules that apply to your school, sport, state, and career stage.
- Set priorities for exclusivity, usage rights, and payment.
- Coordinate with parents, agents, and tax professionals where needed.
- Put clear consent and usage limits in every agreement.
- Protect your name and brand with trademark filings where appropriate.
- Monitor for unauthorized commercial use of your identity.
- Negotiate NIL, endorsement, and licensing agreements.
- Enforce your rights against unauthorized use and unpaid deals.
- Resolve disputes with brands, agencies, or collectives.
- Update your NIL strategy as NCAA, state, and federal rules evolve.
- Review renewals and new offers as your profile grows.
- Carry your personal brand from college to the pros and beyond.
Student-Athletes & Their Families
College and high school athletes – and the parents who support them – rely on us to review NIL offers, explain eligibility rules in plain English, and negotiate fair terms without putting athletic careers at risk.
Pro Athletes, Entertainers & Public Figures
From professional athletes and musicians to actors, models, and influencers, we help you license your identity on your terms and act when your name, image, likeness, or voice is used without consent.
Brands, Businesses & Collectives
We help companies and organizations build NIL programs and athlete partnership agreements with clear deliverables, compliant disclosures, and usage terms that respect athletes’ rights.
Our Reviews
FAQ
Frequently Asked Questions About NIL & Personality Rights
Plain-English answers to what athletes, parents, and public figures ask us most about NIL deals and publicity rights.
NIL stands for name, image, and likeness – your right to control and profit from commercial use of your identity, including your voice and signature. In legal terms this is often called the right of publicity. State laws protect it, including Florida Statutes § 540.08 and New York Civil Rights Law §§ 50–51, and federal law addresses false endorsements.
It is wise, especially for larger or longer deals. NIL contracts can include exclusivity, long usage periods, and termination terms that affect eligibility, transfers, or future professional deals. An NIL lawyer can explain the contract, check it against the rules that apply to you, and negotiate better terms before you sign.
The settlement, approved in 2025, allowed participating schools to share revenue directly with athletes and created new oversight of certain third-party NIL deals, which may need to be reported and reviewed. Details continue to evolve through NCAA and conference rules, state laws, and proposed federal legislation, so we check current requirements before you sign.
Yes, within limits. The Florida High School Athletic Association permits NIL activity under its bylaws, which bar using NIL for recruiting and prohibit deals in categories such as gambling, alcohol, and tobacco. Contracts with minors also generally require a parent or guardian’s signature. We help families review offers against the rules in effect at the time.
A strong NIL contract spells out deliverables and deadlines, payment amount and timing, exclusivity and competing brands, how long and where your likeness can be used, disclosure and compliance duties, and exit rights if you transfer, turn pro, or lose eligibility. It should also say what happens if either side breaks the agreement.
You may have claims under state right of publicity laws and federal false endorsement law, which can support removal of the content, compensation, or both. Start by saving screenshots, links, and dates. We can send a demand letter, negotiate a license or removal, and pursue legal action if the company refuses to stop.
It is risky without careful planning. Student visa status generally limits work in the U.S., and many NIL activities can count as work. Some athletes limit NIL activity to time spent outside the U.S. or wait for a change in status, but the rules are strict and fact-specific. Get immigration advice before signing any NIL deal so you do not jeopardize your status.
Generally, using your recognizable voice or likeness in ads or products still requires your permission under right of publicity laws, and some states, including New York, have added rules on digital replicas. Contracts matter too: review any clause that lets a brand create, own, or reuse a digital version of you.
Yes. NIL payments, including free products and services, are generally taxable income, and many athletes are treated as independent contractors responsible for their own taxes. We are not your tax advisor, but we review how contracts describe payments and coordinate with your accountant so you can plan ahead for tax time.
Yes. Your name and likeness keep their value when you turn pro, retire, or build a career in entertainment or business. Some states, including Florida and New York, also protect certain publicity rights after death, which matters for estate planning. We help you license and protect your identity at every stage.
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