<p>Reputation is important in every kind of business, but the link between reputation and money may be especially apparent in sports and entertainment. People in Florida’s sports and entertainment industries put a lot of time into building their reputations, and they can see a good reputation pay off with lucrative licensing and endorsements. One way to make sure they can reap those rewards is to protect their trademarks and other intellectual property.</p>
<p>Racing fans have thrilled to the victories of California Chrome since the Kentucky Derby earlier this spring, and now the horse’s owners have moved to register a trademark on the animal’s name for apparel. There may be a problem, however: There is already a Kentucky company using the name "California Chrome" for wheel covers and auto parts.</p>
<p>Trademarks are words, names, images or other symbols used in commerce to indicate source. The underlying philosophy behind trademark law is to protect consumers, so that when they go to pick up a box of "Brand A" cereal, they can rest assured that they are picking up the same type of cereal they bought under that name on their previous visit to the store and not an inferior imitation. Trademarks also protect businesses by giving them recourse against counterfeiters and others trying to unlawfully grab a share of their customers.</p>
<p>That said, the scope of trademarks can be quite limited. Two companies can use the same name, and even register that name as a trademark, as long as there is no chance that consumers will confuse the products or services with each other.</p>
<p><a href=”https://www.entertainmentlawyermiami.com/Intellectual-Property-Law/”>Trademark law</a> is just one important part of intellectual property. Florida attorneys can help people in the sports and entertainment industries to protect their intellectual property at all stages of their careers.</p>
<p><strong>Source: </strong>The Courier Journal, "<a href=”http://www.courier-journal.com/story/sports/horses/triple/2014/05/20/kentuckians-sold-california-chrome-wheels-derby/9320923/” target=”_blank”>Kentuckians sold California Chrome wheels before Derby</a>," Jonathan Lintner, May 20, 2014</p>
The entertainment industry can be a complicated field to navigate. As a trusted leader in Miami entertainment law, ChaseLawyers can help. With over 40 years of experience, Our Miami based lawyers have helped individuals in nearly every area of entertainment law in Miami, including sports, music, film, television, modeling, literature, and more. We understand the unique challenges you face as a creative, and we’re prepared to protect your interests.
As an artist in Miami, you must navigate the intricacies of copyright law, trademarks, contractual agreements, and much more. It is critical you choose a qualified Miami entertainment lawyer with expertise in the nuances of the entertainment world. ChaseLawyers has built a stellar reputation among our clientele for honest, professional representation that produces effective results. We have extensive experience in the unique legal elements you must navigate as an artist, and our attorneys can provide you with indispensable career advice and expertise over the course of your entertainment career.
When you work with ChaseLawyers, you are more than just a client. We care about your well-being and can provide essential advice on the issues you face in the Miami market, such as intellectual property issues, negotiating service agreements, publicity rights, and much more. We also have an extensive network of resources available for our clients to connect with, and those connections can enrich your career in countless ways. Our team understands the complex world of entertainment law and will take care of your legal needs so you can focus on doing what you do best—sharing your talent with the world!
When you’re ready to take the next step in your career, our Miami entertainment lawyers are ready to help you. We are passionate about helping creatives with all of their legal needs, and you won’t find a team more dedicated to your success in all of Miami. Contact us today to schedule your free consultation!