Personality Rights / NIL (Name, Image, Likeness) Negotiation
contracts – protecting rights, minimizing risk, and negotiating fair terms in the U.S. and globally.
Your identity is more than personal — it’s a valuable asset. From athletes signing NIL endorsement deals to entertainers, influencers, and public figures, unauthorized use of your name, image, or likeness can cause both financial loss and reputational harm. At ChaseLawyers®, we negotiate, draft, and enforce contracts that secure your personality rights, ensuring you’re compensated fairly and protected against exploitation.
Our attorneys handle endorsement negotiations, licensing agreements, unauthorized content removal, and compliance with NIL regulations in the U.S. and abroad. With decades of experience in entertainment and sports law, we help you maximize the value of your identity while safeguarding your future.
contracts — protecting artists, producers, and their rights across the U.S. and globally.
Your personal brand has value. We help safeguard your identity by:
- Enforcing your rights against unauthorized use of your name, photo, or likeness.
- Taking legal action to remove infringing or exploitative content.
- Drafting releases that clearly define who can use your identity and how.
- Ensuring you remain in control of your public image.
Whether you’re an athlete, influencer, or public figure, NIL deals can shape your career. Our team supports you by:
- Negotiating fair and profitable endorsement contracts.
- Advising on licensing, franchising, and sponsorship opportunities.
- Structuring agreements to protect your reputation and future earnings.
- Securing favorable payment terms and brand alignment.
Your name and likeness aren’t just personal — they’re business assets. We help you:
- License your image and likeness across media, advertising, and merchandise.
- Protect yourself from false endorsements or misrepresentation.
- Expand your reach through international licensing deals.
- Build long-term strategies to grow your brand’s commercial value.
How It Works
- Share your case and goals
- Identify risks and opportunities in NIL agreements
- Get initial legal guidance
- Develop a personalized NIL protection plan
- Outline endorsement and licensing opportunities
- Anticipate potential disputes and risks
- Secure legal protection for your name, image, and likeness
- Ensure proper contract drafting and registration
- Protect your NIL across jurisdictions
- Enforce your rights against unauthorized commercial use
- Negotiate and review sponsorships and endorsement deals
- Support licensing agreements with brands and media companies
- Adapt NIL strategies as your career evolves
- Monitor contracts and renewals for compliance
- Provide continuous legal support for long-term brand protection
Your name, image, and performance are valuable assets. We help athletes secure NIL agreements, negotiate endorsement deals, and protect against unauthorized use of their identity both in the U.S. and internationally.
From musicians and actors to models and influencers, we protect your rights of publicity. Our attorneys handle licensing, media appearances, brand partnerships, and ensure your identity is not exploited without consent.
In the fast-moving online world, your personal brand drives your income. We assist in drafting and enforcing NIL contracts, managing sponsorships, and ensuring your name, likeness, and image are properly licensed and monetized.
FAQ
Find quick answers to common questions about our legal services, from costs and contracts to copyrights, licensing, and royalties.
NIL rights refer to your ability to control and profit from the commercial use of your name, image, likeness, voice, and other aspects of your personal identity. They are legally protected in the U.S. and critical for athletes, entertainers, and public figures.
NIL contracts often involve complex terms, exclusivity clauses, and long-term obligations. An attorney ensures your rights are protected, negotiates fair compensation, and prevents you from unknowingly signing away valuable rights.
College athletes, professional athletes, influencers, models, musicians, actors, and public figures all benefit from NIL protections, as their personal brand has significant commercial value.
Yes, but it depends on the exclusivity clauses in your contracts. Our lawyers review and negotiate agreements to maximize opportunities while avoiding conflicts.
Common risks include unfair payment terms, hidden exclusivity, unauthorized sublicensing, and loss of control over your personal brand. We help identify and eliminate these risks.
We monitor and enforce your rights, taking legal action against unauthorized commercial use, including unapproved endorsements, social media misuse, and counterfeit products.
Yes. NCAA rules and state laws regulate NIL deals for student athletes. We guide you through compliance so you can monetize your brand without risking eligibility.
Endorsement deals, sponsorship agreements, social media promotions, merchandise collaborations, licensing for video games, and appearance contracts are the most common.
Valuation depends on your public profile, audience reach, marketability, and the scope of rights granted. We help structure deals that reflect your true market value.
Yes, but contracts must comply with U.S. law. Our team ensures international NIL agreements are enforceable and protect your interests across borders.
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