YouTube Stars Earning Major Endorsements

Our NYC and Miami Entertainment Law Firm advises and represents clients in all legal matters related to music, sports, television/film, visual and literary works, modeling, online matters, and intellectual property.

Gone are the days of YouTube being used to watch cat videos and babies laughing. Sure those videos are still being uploaded, but the enormous success of many YouTube stars has made companies pay attention. As residents of Florida may know, YouTube creators now have millions of followers who tune in as soon as their latest video is posted. Entertainment law protects these creators and helps them negotiate contracts and endorsements.

According to Nielsen, YouTube reaches more viewers between the ages of 18 to 34 than any cable network. One of the most popular YouTube creators is Michelle Phan. Her YouTube channel has over 6.8 million subscribers. Her videos started as tutorials for makeup tips and matching the looks of celebrities such as Lady Gaga and Barbie. She has now become a star within the YouTube community and the entertainment community. She has appeared in advertisements for Dr. Pepper and worked with companies such as Toyota, Beats, SanDisk and others. She has her own makeup line through Loreal and done YouTube videos for Lancome. She has also started a monthly beauty membership and will be releasing her first book in October. Clearly her popularity and endorsements have led to a new world in internet law.

Endorsements, book deals and other things that go along with being famous can lead to a whole new world for YouTube creators. With this success questions regarding contracts, copyrights, trademarks and other intellectual property laws can come up. A legal professional in the area of entertainment law may be able to help their client sort through the complexities of Internet law and maximize their client’s entertainment brand.

Now that YouTube has established itself as a major player in the entertainment world, YouTube celebrities are finding themselves earning contracts and endorsements. Making sure their brand is protected is important in making sure their public image is upheld and their professional reputation remains positive.

Source: gulfnews.com, “YouTube stars are cashing in,” Andrea Chang, Aug. 9, 2014

The entertainment industry can be a complicated field to navigate. As a trusted leader in Miami entertainment law, ChaseLawyers can help. With over 40 years of experience, Our Miami based lawyers have helped individuals in nearly every area of entertainment law in Miami, including sports, music, film, television, modeling, literature, and more. We understand the unique challenges you face as a creative, and we’re prepared to protect your interests.

As an artist in Miami, you must navigate the intricacies of copyright law, trademarks, contractual agreements, and much more. It is critical you choose a qualified Miami entertainment lawyer with expertise in the nuances of the entertainment world. ChaseLawyers has built a stellar reputation among our clientele for honest, professional representation that produces effective results. We have extensive experience in the unique legal elements you must navigate as an artist, and our attorneys can provide you with indispensable career advice and expertise over the course of your entertainment career.

When you work with ChaseLawyers, you are more than just a client. We care about your well-being and can provide essential advice on the issues you face in the Miami market, such as intellectual property issues, negotiating service agreements, publicity rights, and much more. We also have an extensive network of resources available for our clients to connect with, and those connections can enrich your career in countless ways. Our team understands the complex world of entertainment law and will take care of your legal needs so you can focus on doing what you do best—sharing your talent with the world!

When you’re ready to take the next step in your career, our Miami entertainment lawyers are ready to help you. We are passionate about helping creatives with all of their legal needs, and you won’t find a team more dedicated to your success in all of Miami. Contact us today to schedule your free consultation!