chatsimple The Legal Implications of Athlete Endorsement Deals” with practical legal examples

The Legal Implications of Athlete Endorsement Deals” with practical legal examples

By: Barry Chase
: 3 Minutes to Read

Our NYC and Miami Entertainment Law Firm advises and represents clients in all legal matters related to music, sports, television/film, visual and literary works, modeling, online matters, and intellectual property.

The Legal Implications of Athlete Endorsement Deals” with practical legal examples

Athlete endorsement deals can be a lucrative source of income for professional athletes. However, such deals also come with legal implications that athletes and their legal representatives should be aware of.

One legal implication of athlete endorsement deals is the need to comply with the Federal Trade Commission’s (FTC) guidelines on advertising and endorsements. These guidelines require athletes to disclose any material connections they have with the company they are endorsing. Failure to comply with these guidelines can lead to legal repercussions, such as fines or lawsuits. For example, in 2016, the FTC sent warning letters to over 90 Instagram influencers, including athletes, for failing to disclose sponsored posts.

Another legal consideration in athlete endorsement deals is the protection of intellectual property rights. Athletes and their legal representatives should ensure that the endorsement deal includes provisions for the protection of the athlete’s name, image, and likeness, as well as any trademarks or other intellectual property associated with the athlete. This can help prevent unauthorized use of the athlete’s likeness and can also ensure that the athlete receives compensation for the use of their name and image.

Athletes and their legal representatives should also consider the impact of social media in athlete endorsement deals. While social media can be an effective tool for promoting products and brands, it also presents legal challenges related to privacy, defamation, and other legal considerations. For example, in 2020, NFL quarterback Drew Brees was sued for defamation by a jeweler after Brees allegedly made negative comments about the jeweler’s products on social media.

Lastly, athlete endorsement deals can also involve contractual disputes between the athlete and the company they are endorsing. Athletes and their legal representatives should carefully review the endorsement agreement to ensure that all terms are clear and enforceable. In the event of a contractual dispute, sports lawyers can play a crucial role in resolving the matter and protecting the athlete’s rights and interests.

In conclusion, athlete endorsement deals can provide a significant source of income for professional athletes, but also come with legal implications that should not be overlooked. Athletes and their legal representatives should be proactive in understanding and addressing these legal considerations to ensure that their endorsement deals are successful and legally compliant.


Barry Chase

Barry Chase, Esq., Senior Partner at ChaseLawyers®, is a distinguished figure in the realm of sports and entertainment law, offering Harvard-level representation that is both cost-sensitive and exceptional. An honors graduate of Yale College (Phi Beta Kappa) and Harvard Law School, Chase's illustrious career commenced at a prominent Washington, D.C. law firm, now known as Wilmer Hale. Here, he honed his expertise in Communications and First Amendment law, representing media titans such as CBS, the Times-Mirror Company, and Time, Inc. in pivotal Federal Communications Commission (FCC) matters.

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