chatsimple The Legal Considerations of Trademark Licensing

The Legal Considerations of Trademark Licensing

By: Barry Chase
: 3 Minutes to Read

Our NYC and Miami Entertainment Law Firm advises and represents clients in all legal matters related to music, sports, television/film, visual and literary works, modeling, online matters, and intellectual property.

The Legal Considerations of Trademark Licensing

As a business grows, it may become necessary to license its trademark to other companies for use in various products or services. Trademark licensing can be a valuable source of revenue for businesses, but it also comes with legal considerations that should not be overlooked.

In this article, we will discuss the legal considerations of trademark licensing and provide guidance on how to navigate the licensing process.

What is Trademark Licensing?

Trademark licensing is the process of allowing another company to use a business’s trademark in exchange for payment. A trademark license may be granted for a specific product or service, or it may be more general in nature. A license can be exclusive or non-exclusive and can be for a limited or indefinite period.

Legal Considerations of Trademark Licensing

When licensing a trademark, businesses need to be aware of several legal considerations, including:

Quality Control

The trademark owner must ensure that the licensee maintains the quality of the products or services associated with the trademark. Failure to do so may result in the trademark being deemed abandoned or lost.

Territorial Restrictions

The license agreement should clearly define the geographical scope of the license, as well as any limitations on the licensee’s ability to sell products or services outside of that territory.

Royalty Payments

The license agreement should clearly specify the royalty payment structure, including the amount of the royalty, when it is due, and how it is calculated. It should also address any minimum sales requirements and consequences for failing to meet those requirements.

Duration and Termination

The license agreement should specify the duration of the license, including any renewal options. It should also provide for termination of the license agreement in the event of a breach of the agreement or other specified events.

Indemnification and Liability

The license agreement should address the allocation of risk between the parties, including indemnification provisions and limitations on liability.

Use of the Trademark

The license agreement should specify how the trademark can be used by the licensee, including any restrictions on the use of the trademark and the need for the licensee to obtain prior approval for certain uses.


Trademark licensing can be a valuable tool for businesses looking to monetize their intellectual property. However, it is important to consider the legal implications of licensing a trademark and to ensure that the license agreement is carefully crafted to address these considerations.

By working with an experienced entertainment attorney, businesses can navigate the licensing process with confidence and protect their valuable trademarks.

Barry Chase

Barry Chase, Esq., Senior Partner at ChaseLawyers®, is a distinguished figure in the realm of sports and entertainment law, offering Harvard-level representation that is both cost-sensitive and exceptional. An honors graduate of Yale College (Phi Beta Kappa) and Harvard Law School, Chase's illustrious career commenced at a prominent Washington, D.C. law firm, now known as Wilmer Hale. Here, he honed his expertise in Communications and First Amendment law, representing media titans such as CBS, the Times-Mirror Company, and Time, Inc. in pivotal Federal Communications Commission (FCC) matters.

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