Social Media Advertising
Social Media is extremely important if you’re trying to build a loyal following that connects with you, shares your content, invests their time, energy and resources into providing feedback to you, and spreads the word about your brand to the people they know.
Whether you’re an entertainer, an entrepreneur, an artist or an athlete, if you have a significant following on Facebook, Instagram, Twitter, Tik Tok, Snapchat or any of the other Social Media platforms that we use on a daily basis – you will be approached by companies who want to take advantage of your impressive Social Media following and bring attention to their products and services.
However, when you decide to advertise on Social Media or receive payment for such endorsements, you need to make sure you follow certain rules established by the Federal Trade Commission of the United States (and probably under your state’s law too).
FTC Testimonial and Endorsement Guidelines provide that:
- Statements that state or imply the Endorser’s support for a product or service are called testimonials and endorsements.
- The statements must be the honest opinions of the Endorser – truthful and not misleading.
- The messages must accurately describe the endorser’s experience or opinion.
- The Endorser must be bone fide user/customer at the time the statement is made.
Here at ChaseLawyersSM, we work with companies and Social Media Influencers alike to help both sides navigate the landscape of endorsement deals and advertising guidelines and help them:
- Agree on the mutually beneficial terms of an Endorsement Deal.
- Analyze potential risks of not following the Guidelines – negative publicity, damages, consumer redress penalties, litigation/investigation costs.
- Identify what qualifies as an endorsement or a testimonial.
- Make sure Social Media Influencers use proper disclosures for their posts.
- Make sure Companies know what to look for in monitoring the behavior of their Endorsers.
- Figure out what qualifies as a proper disclosure, where to put it and what language to use.
The ChaseLawyersSM Social Media law firm represents start-up owners, entrepreneurs, website and mobile app owners, fashion designers, inventors, Amazon store owners, as well as Social Media influencers, musical artists, producers, record labels, visual artists, movie makers, and international athletes and would be happy to help you with any of the above-mentioned questions.