Personality Rights In The Digital Age: What You Need To Know

Our NYC and Miami Entertainment Law Firm advises and represents clients in all legal matters related to music, sports, television/film, visual and literary works, modeling, online matters, and intellectual property.

Personality Rights, or Rights of Publicity, used to be a fairly narrow subject. But in the digital age, things have become somewhat more complex. Once solely the realm of movie stars, music icons, and sporting wonders, today’s world of influencers, YouTube artists, reality TV, and the like has led to a far wider span of people whose identity represents significant value.

Personality rights include not only a person’s image but also their name and the right to privacy. In addition, there are also broader aspects not so easily defined but nonetheless vitally important, such as:

  • A person’s “likeness”
  • A celebrity brand
  • Territorial, linguistic, and product usage of a person’s name and likeness

Add in the fact that personality rights are not defined by federal law, as well as a lack of harmonization when it comes to other countries, and you begin to appreciate quite how perplexing the subject can be.

Further Complications

Personality rights combine the more traditional terms of privacy rights and intellectual property rights, and a lawsuit can be brought about if an infringement is discovered. However, one major issue is how such rights apply when a person is deceased. Laws regarding this are governed at the state level. For example, in New York personality rights do not extend after death, yet in California, they carry on for a further 70 years. 

But this is only the tip of the iceberg: the digital age has brought with it its own unique set of complications.

  • Social media images: These, along with the ease that they can be shared and used, make for a tricky situation. Disputes arise when these are posted without permission and link to advertising in any form. While there are very obvious infractions of such events, there also continues to be many new cases arising as unscrupulous brands become ever more inventive in their online use of illegal identity applications. 
  • Image removal: Unauthorized use of a person’s image on social media is also a grey area. While newsworthy transmissions are, of course, allowed, other uses that violate personality rights may have cause for recourse.

The subject of an individual’s rights of publicity is continually being explored through law. Strategies that prevent the infringement of an image, name, or likeness in the first place are vital, as is the creation and protection of these so-called “name and likeness” rights.

Such a complicated subject warrants an expert approach and, in most cases, this means the use of an experienced entertainment lawyer. Should a violation be discovered many aspects come into play, not least the implications as to the jurisdiction where it occurred and how to effectively pursue legal action.

Global entertainment law firm, Chase Lawyers, are specialists in providing a complete legal service that includes the establishment and protection of personality rights for those in the public eye. The infringement of a celebrity’s identity can have major financial consequences, and this has increased tenfold since the advent of social media. It’s for this reason that anyone of any prominence would be wise to explore the options necessary to safeguard their rights. 

The entertainment industry can be a complicated field to navigate. As a trusted leader in Miami entertainment law, ChaseLawyers can help. With over 40 years of experience, Our Miami based lawyers have helped individuals in nearly every area of entertainment law in Miami, including sports, music, film, television, modeling, literature, and more. We understand the unique challenges you face as a creative, and we’re prepared to protect your interests.

As an artist in Miami, you must navigate the intricacies of copyright law, trademarks, contractual agreements, and much more. It is critical you choose a qualified Miami entertainment lawyer with expertise in the nuances of the entertainment world. ChaseLawyers has built a stellar reputation among our clientele for honest, professional representation that produces effective results. We have extensive experience in the unique legal elements you must navigate as an artist, and our attorneys can provide you with indispensable career advice and expertise over the course of your entertainment career.

When you work with ChaseLawyers, you are more than just a client. We care about your well-being and can provide essential advice on the issues you face in the Miami market, such as intellectual property issues, negotiating service agreements, publicity rights, and much more. We also have an extensive network of resources available for our clients to connect with, and those connections can enrich your career in countless ways. Our team understands the complex world of entertainment law and will take care of your legal needs so you can focus on doing what you do best—sharing your talent with the world!

When you’re ready to take the next step in your career, our Miami entertainment lawyers are ready to help you. We are passionate about helping creatives with all of their legal needs, and you won’t find a team more dedicated to your success in all of Miami. Contact us today to schedule your free consultation!