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Our NYC and Miami Entertainment Law Firm advises and represents clients in all legal matters related to music, sports, television/film, visual and literary works, modeling, online matters, and intellectual property.

Social Media Advertising

Social Media is extremely important if you’re trying to build a loyal following that connects with you, shares your content, invests their time, energy, and resources into providing feedback to you, and spreads the word about your brand to the people they know.

Whether you’re an entertainer, an entrepreneur, an artist, or an athlete, if you have a significant following on Facebook, Instagram, Twitter, TikTok, Snapchat, or any of the other Social Media platforms that we use on a daily basis – you will be approached by companies who want to take advantage of your impressive Social Media following and bring attention to their products and services.

However, when you decide to advertise on Social Media or receive payment for such endorsements, you need to make sure you follow certain rules established by the Federal Trade Commission of the United States (and probably under your state’s law too).

FTC Testimonial and Endorsement Guidelines provide that:

  • Statements that state or imply the Endorser’s support for a product or service are called testimonials and endorsements.
  • The statements must be the honest opinions of the Endorser – truthful and not misleading.
  • The messages must accurately describe the endorser’s experience or opinion.
  • The Endorser must be a bone fide user/customer at the time the statement is made.

Here at ChaseLawyersSM, we work with companies and Social Media Influencers alike to help both sides navigate the landscape of endorsement deals and advertising guidelines and help them:

  1. Agree on the mutually beneficial terms of an Endorsement Deal.
  2. Analyze potential risks of not following the Guidelines – negative publicity, damages, consumer redress penalties, litigation/investigation costs.
  3. Identify what qualifies as an endorsement or a testimonial.
  4. Make sure Social Media Influencers use proper disclosures for their posts.
  5. Make sure Companies know what to look for in monitoring the behavior of their Endorsers.
  6. Figure out what qualifies as a proper disclosure, where to put it, and what language to use.

The ChaseLawyersSM Social Media law firm represents start-up owners, entrepreneurs, website and mobile app owners, fashion designers, inventors, and Amazon store owners, as well as Social Media influencers, musical artists, producers, record labels, visual artists, movie makers, and international athletes and would be happy to help you with any of the above-mentioned questions.

To contact our team of experienced Internet and Social Media attorneys please call ChaseLawyers℠ at 305-373-7665 or e-mail us using the Contact Us Form and we will be in touch with you shortly.

The entertainment industry can be a complicated field to navigate. As a trusted leader in Miami entertainment law, ChaseLawyers can help. With over 40 years of experience, Our Miami based lawyers have helped individuals in nearly every area of entertainment law in Miami, including sports, music, film, television, modeling, literature, and more. We understand the unique challenges you face as a creative, and we’re prepared to protect your interests.

As an artist in Miami, you must navigate the intricacies of copyright law, trademarks, contractual agreements, and much more. It is critical you choose a qualified Miami entertainment lawyer with expertise in the nuances of the entertainment world. ChaseLawyers has built a stellar reputation among our clientele for honest, professional representation that produces effective results. We have extensive experience in the unique legal elements you must navigate as an artist, and our attorneys can provide you with indispensable career advice and expertise over the course of your entertainment career.

When you work with ChaseLawyers, you are more than just a client. We care about your well-being and can provide essential advice on the issues you face in the Miami market, such as intellectual property issues, negotiating service agreements, publicity rights, and much more. We also have an extensive network of resources available for our clients to connect with, and those connections can enrich your career in countless ways. Our team understands the complex world of entertainment law and will take care of your legal needs so you can focus on doing what you do best—sharing your talent with the world!

When you’re ready to take the next step in your career, our Miami entertainment lawyers are ready to help you. We are passionate about helping creatives with all of their legal needs, and you won’t find a team more dedicated to your success in all of Miami. Contact us today to schedule your free consultation!