Contracts, Contract Negotiations, Contractual Agreements, Music & Recording Contracts, Royalties

Our NYC and Miami Entertainment Law Firm advises and represents clients in all legal matters related to music, sports, television/film, visual and literary works, modeling, online matters, and intellectual property.

Many famous music stars become brands in and of themselves. Take, for example, the popular Latino and Florida native Armando Perez – better known as the rapper Pitbull. Aside from making hits with other worldwide stars such as Jennifer Lopez and Christina Aguilera, the artist has recently taken corporate America by storm, securing multiple endorsement deals with major brands such as Dr. Pepper.

In a recent expose aired on the popular television show "Nightline," Pitbull provided some insight into his life, highlighting the value of leveraging his popularity into and merchandising deals. For the artist, his work is focused on two major areas – doing business and creating music. The two are certainly not mutually exclusive, as he has clearly leveraged his success in the music arena to build a business empire. Companies appear eager to engage artists like Pitbull for celebrity endorsements as a way to reach a particular segment of the population – in this case, the growing Latino community.

Pitbull also noted how his success maximizing his public persona has helped him privately. For example, the artist is helping to build a new charter school in his hometown of Miami to serve the local community. At this point, he is not even sure what the limits on his potential merchandising opportunities are – a great place in which for any musicians or athletes to find themselves.

Like Pitbull, musicians here in Florida can look to optimize their public image into lucrative licensing opportunities. However, despite the potential, work still needs to be done to ensure that any prospective deal is appropriate. After all, leveraging one’s rights can be as much about the current offer as future potential, so those hoping to boost their profile may want to navigate any endorsement deal offers with the help of experienced counsel.

Source Huffington Post, Pitbull Describes Endorsement Empire And Road To Stardom In ‘Nightline’ InterviewJonathan Munoz, July 31, 2013

The entertainment industry can be a complicated field to navigate. As a trusted leader in Miami entertainment law, ChaseLawyers can help. With over 40 years of experience, Our Miami based lawyers have helped individuals in nearly every area of entertainment law in Miami, including sports, music, film, television, modeling, literature, and more. We understand the unique challenges you face as a creative, and we’re prepared to protect your interests.

As an artist in Miami, you must navigate the intricacies of copyright law, trademarks, contractual agreements, and much more. It is critical you choose a qualified Miami entertainment lawyer with expertise in the nuances of the entertainment world. ChaseLawyers has built a stellar reputation among our clientele for honest, professional representation that produces effective results. We have extensive experience in the unique legal elements you must navigate as an artist, and our attorneys can provide you with indispensable career advice and expertise over the course of your entertainment career.

When you work with ChaseLawyers, you are more than just a client. We care about your well-being and can provide essential advice on the issues you face in the Miami market, such as intellectual property issues, negotiating service agreements, publicity rights, and much more. We also have an extensive network of resources available for our clients to connect with, and those connections can enrich your career in countless ways. Our team understands the complex world of entertainment law and will take care of your legal needs so you can focus on doing what you do best—sharing your talent with the world!

When you’re ready to take the next step in your career, our Miami entertainment lawyers are ready to help you. We are passionate about helping creatives with all of their legal needs, and you won’t find a team more dedicated to your success in all of Miami. Contact us today to schedule your free consultation!