Florida sports fans are accustomed to seeing their favorite players endorsing footwear, sports equipment and other athletic gear. However, athlete endorsements can help all types of businesses. Recently, a highly-ranked tennis pro signed a lucrative endorsement deal with the Cheesecake Factory restaurant chain.
Agnieska Radwanska reportedly signed a six-figure deal with the Cheesecake Factory under which she will wear the company’s logo on a visor during her matches. The Polish has been ranked No. 3 in worldwide women’s tennis. The deal represents the first time the Cheesecake Factory has sponsored a spokesperson. The company does not pay for much advertising or traditional marketing.
It may sound odd for a top athlete to align herself with a major purveyor of fatty food, but the endorsement deal may have been a natural fit. Radwanska mentioned her love of the restaurant on social media at least twice in the two years before signing the endorsement deal. Two years ago, she wrote about trying almost every type of cheesecake on the menu at Cheesecake Factory restaurants across the country while playing in tournaments.
Reportedly, the deal began when one of Radwanska’s agents called the company to request that she receive VIP treatment at one of its restaurants so that she wouldn’t have to wait in long lines. Somehow that contact evolved into a business deal.
Of course even entirely genuine admiration doesn’t always make for the best result for the athlete. Endorsements, merchandising and licensing are big business, and negotiating contracts for these deals requires business skills and legal experience. A Florida attorney with experience in sports and entertainment law can help athletes to negotiate their way to endorsement deals that are lucrative for both sides and keep the athlete’s long-term goals in mind.
Source: Sports Business Journal, “Tweets lead to Cheesecake Factory endorsement,” Dennis Kaplan, March 3, 2014
The entertainment industry can be a complicated field to navigate. As a trusted leader in Miami entertainment law, ChaseLawyers can help. With over 40 years of experience, Our Miami based lawyers have helped individuals in nearly every area of entertainment law in Miami, including sports, music, film, television, modeling, literature, and more. We understand the unique challenges you face as a creative, and we’re prepared to protect your interests.
As an artist in Miami, you must navigate the intricacies of copyright law, trademarks, contractual agreements, and much more. It is critical you choose a qualified Miami entertainment lawyer with expertise in the nuances of the entertainment world. ChaseLawyers has built a stellar reputation among our clientele for honest, professional representation that produces effective results. We have extensive experience in the unique legal elements you must navigate as an artist, and our attorneys can provide you with indispensable career advice and expertise over the course of your entertainment career.
When you work with ChaseLawyers, you are more than just a client. We care about your well-being and can provide essential advice on the issues you face in the Miami market, such as intellectual property issues, negotiating service agreements, publicity rights, and much more. We also have an extensive network of resources available for our clients to connect with, and those connections can enrich your career in countless ways. Our team understands the complex world of entertainment law and will take care of your legal needs so you can focus on doing what you do best—sharing your talent with the world!
When you’re ready to take the next step in your career, our Miami entertainment lawyers are ready to help you. We are passionate about helping creatives with all of their legal needs, and you won’t find a team more dedicated to your success in all of Miami. Contact us today to schedule your free consultation!